Why Obtaining a Trademark is Important

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Trademarks are a great way to protect yourself and your business. Protecting your ideas and your products such as your company logo will help you ensure that your original ideas are not used without your permission. There are four distinctness categories for trademarks they are suggestive, arbitrary, generic, and descriptive. A trademark attorney can help you in all aspects of trademark law. It is important that you work with a trademark attorney because they have the expertise to help you. 

It is important to trademark your business name so that if another business wants to use it, they won’t be able to because it is already registered to you and in your state. Having a trademark for your business name and your logo helps to protect you and allows you to take necessary legal action if needed. 


Trademarks are linked to a specific geographical location and are often registered per state. In the United States, trademarks are registered through The United States patent and trademark office otherwise known as USPTO. The United States patent and trademark office is An agency that is part of the United States Department of Commerce. This agency is responsible for issuing Patents and trademarks that cover physical and intellectual property. 

Contacting a minneapolis mn trademark attorney will help answer all your question. Prior to trying to get a trademark, there are few questions that you need to ask yourself: For example is your business or company actively participating in Commerce? this means is there a service or product being exchanged or sold for financial gain. If not there is something called a good-faith Statement. It Is still possible to apply for a registered trademark and or patent with a good faith statement, even if you’re a business or company hasn’t made any money yet. 

If you’re wanting to trademark a product or company name in your state You can go to the USPTO website And perform a search on their database to see if the name is taken in your state. There are strict guidelines and deadlines when it comes to applying for a patent or registered trademark. a trademark attorney will help you navigate all the paperwork necessary for registering your trademark. Getting a trademark is the smart thing to do to help protect your physical and intellectual property. If you choose to allow someone to use your physical and intellectual property, you’re able to charge them a fee or you can also charge them for consulting or coaching services and your particular field of expertise. 

When choosing a trademark name make sure that the name is scalable And will continue to grow with your company as your company expands. For example, it would not be wise to register a name that speaks to one specific location, because in the future if you wanted to open multiple locations You would probably have to go with another name and clients and customers may not understand the connection between the two or more businesses. Trademarks never expire, which is good news because once you file for your patent or trademark and get approved it’s yours and you don’t have to refile. The original logo for Coca-Cola was trademarked in 1893, which means that the company has carried the logo for over 125 years. 

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